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QUESTION FROM PHOENIX, USA
Dr.
Quenum, my name is Cheryl. I am in the USA and am studying for my MBA at the University
of Phoenix. I am presently enrolled in the International Business course. My assignment
is to evaluate
a foreign country for entry into the country with a business. I have chosen South
Africa and would like
to solicit information from you to help with the report. If at all possible, could
you send me whatever information you have that would address the following
questions:
1. What are viable markets in South Africa?
2. What cultural aspects need
to be considered before entering the market?
3. What is the political climate
regarding Western investments into existing business?
4. What is the climate
for new business entry from the West?
5. What are the basic steps to enter
the market in South Africa? Thank
you so much for your assistance. I have a week to complete this assignment, so
I would greatly appreciate your help as soon as you can attend to this request.Thank
you again. ANSWERS
Hello Cheryl,
I can't give you more than
the concise inputs below outlined. You may have more information by pointing your
browser to the following URL and visit links included under "Investors
contacts": Briefs
on investing and trading in South-Africa 1-
In South Africa (RSA)
there
is a huge reservoir of opportunities to do business in all kinds of fields: agribusiness,
transport, telecom, housing schemes. Etc.
Due to the restrictive economic development policy staged by the
apartheid regime - for more than 50 years - towards the majority Black population,
there is a desperate
need for low cost housing schemes.
2- The majority of the population being Black, one should pay great
consideration to their community needs; get in touch with community leadership
and not
act and or pose as the savior.
This is compulsory to avoid misunderstanding, loss of confidence in
partnership, which many American investors, particularly African Americans, have
experienced.
It is not necessary to have an African American as introducer and or manager
of business, unless he avoids posing as "brother" who had helped South
Africans fight the apartheid regime.
You may explore "The
New YorkTimes" archives and search for an article published on July 7,
1998, by Donald G. McNeil Jr. under the title:"Black
Pioneer Answers Africa Challenge";
and in the same journal, by same author, dated April 17, 1998: "South
African Businesses Learn About Black Empowerment"
3- All investors are welcome. Investment rules are clear of any pitfall;
you may explore this link
for more.
4- idem as above.
5- Make an
initial exploration to have trusted local partner(s) and take it from there with
a thorough market study in line with Business envisaged; follow-up by a precise
and financially documented Business Plan
Bye | 
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