Banners are posted in AFRICABIZ
ONLINE GLOBAL,AFRICABIZ
ONLINE Monthly
Issue, in COUNTRIES
BRIEFS and in BusinessAfrica
(TM)
/ Dr. Quenum & Associates consulting site That is more than "static"
300 pages and 1,800 dynamic pages - hourly or monthly updatedas
here explained
Categories of banners (sizes) accepted for insertion in Africabiz
Online and pricing are
listed in table below. Pricing is based on the amount of 'impressions"
purchased. For
more on impressions' definition click here
Ads insertions and
pricing per month in Africabiz
Online Monthly Edition:FrontDoor / BackPage and FrontPage - (the most
viewed pages with 400 - 700 hits per days each) are listed in table below.
Banners Positioning In Africabiz Monthly Issue and Homepages
*REMARKS: Africabiz
Online monthly deliveries (http://businessafrica.net/africabiz/ezine/frontpage.php and
http://businessafrica.net/africabiz/ezine/backpage.php) stay
live for ever as a previous delivery is archived and linked to a new delivery
and other previous issues. Therefore, 3 months or 6 months Ads subscription
on these pages (as above outlined in columns 4 and 5) remain in fact for ever
in the archive, to be viewed by visitors for the pages are
linked to new monthly deliveries.
Africabiz
Online AdCenter powered by AdPeeps AdServer features the best technology existing
in the trade: 1- GeoTargetting (Countries). 2- Specific hours
deliveries 3- Keywords deliveries. Etc.
Advertisers
have direct access (Personalized ID and Password) to AdPeeps/ Africabiz Online Adserver
to review ads' performance. Regular email could also be sent to advertisers.
Payment
through PayPal is required before ads' campaign starts. Ads's campaigns
are deactivated when purchased impressions are consumed. Once payment made,
Africabiz Online Marketing and Sales department will contact Advertisers for banner
setting and credentials dispatching to accessing AdPeeps/ Africabiz
Online Adserver.
AUDIENCE
AND STATISTICS
Below
are reported Africabiz Online' yearly audience and statistics since 1999
to 2005. One notices that number of VISITS multiplied by ten in seven years; and Pages Viewed increased roughly 5% year in year out,
that shows Africabiz Online is a popular destination - that is confirmed by the high level of HITS here explained
Please do notice that
some banners will remain up to two months on show, which is a good exposure. And remember, Africabiz Online features more than 300 "static" pages - And 2,000 dynamic pages hourly and monthly updated to attract increased number of visitors.
TRAFFIC GRAPH
AUDIENCE
For more on the advantage of choosing Africabiz Online for your Ads' Campaignclick here
IMPRESSION
AND PRICING EXPLAINED
When
a surfer visits a website and downloads a page featuring a banner ad, that generates
what is called a "Page View" or "Impression."
"Page View"
or "Impression is different from Click-Through Percent (CTP) that
measures how well banners are performing on a website. For instance, if a banner
had 200 impressions and 4 click-throughs (Four different people clicked on a banner
and were sent to the webpage linked to the banner (advertiser's website), the
CTP is 2%. A banner with a 1% CTP is considered acceptable. CTPs of over 3% are
good. A banner with CTP below 0.5% should be changed.
Click-Through Percent
(CTP) is similar to Click Per Thousand (CPM) - the "M" standing
for the Ancient Roman language letter meaning "thousand".
Most of Africabiz
Online pricing is based on "impressions", meaning the number of times
a visitor sees an advertiser's ads - by lumps of 1,000. For instance 2,500 impressions would cost
US$ 50 (That is 2 cents for each impression - a competitive price whatever
may be CTP or CPM). Main
posting pages are listed here
Visitors represent sequence
of requests made by one user at the same website.
Hits
stands for the number of times a webserver has been requested for a webpage or
a graphic image by an unique visitor. If graphic images are linked to a webpage
(which is 95% the case in Africabiz Online) the number of "hits" is a clear indication
of a website popularity.
.
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