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AFRICABIZ VOL 1 - ISSUE: 67
NOVEMBER 15 - DECEMBER 14, 2004
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Editor: Dr. Bienvenu-Magloire Quenum
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- YOU NEED QUALITY DATA AND STATS: MAKE USE OF MARKET RESEARCH WIZARD TO COMPETE AND WIN MARKET SHARES

In a previous issue it was exposed that One Needs Quality Data To Beat the Competition and Convince Partners.

Indeed, entrepreneurs and small business owners need "accurate" data to create and tell a story - to understand the competition, identify opportunities, or to talk to a bank or investor. Valuable data is of two main types: financial analysis that benchmarks your operations against industry peers, and statistics that paint a picture of competitive trends in your specific line of business.


However, to undertake "accurate" financial analysis, the selection of products to sell is a crucial step, which determines how products will sell good or bad on the global marketplace.

Indeed, to succeed selling products in the cutthroat competition existing nowadays in any business line, you need to undertake a thorough market analysis before opening your store. Otherwise, you are heading for a resounding crash.

That seems like a common sense statement. However, that common sense is not easy to fulfill and most of the time people do not take the necessary steps to make a proper market research before opening a store. They choose products according to trend, existing popular impulse - "à la mode" - and that is. They are in business. They think that once the store is well organized and supplied with "à la mode" products, they cannot fail selling the stuffs.

They are wrong, because it is not just a matter of picking some products and opening a store. Sooner or latter, they discover that their products are being sold by lots of other people too, which diminish the probability of purchasers visiting their store instead of the other one. That is called Competition.

They may also be confronted to the drop of demand about the "à la mode" products they selected to sell. If there is no demand, there is no profit and the crashing wall of bankruptcy is not far!

Competition and Demand
are two market research areas that successful merchants tackle to win market share on the global marketplace whatever is the business: Brick and Mortar Store or Internet Stores.

However, actually performing a thorough market research takes a tremendous amount of time and energy searching products in catalogues and brochures, spending hours upon hours seeking information on the Competition and Demand for those products, visiting wholesale stores and comparing prices.

That way of acting, burning energy and consuming time - without the assurance of selecting the right categories of products to market - was for the old days of Market Research.

Now, from the comfort of your house, in front of your computer, you can perform Competition and Demand analyses like a Pro. With the certainty to have the most accurate and exploitable data to make profit with products you choose to sell and gain a sizable good market share in the global marketplace.

MARKET RESEARCH WIZARD DOES THE JOB FOR YOU

Here is a piece of software - Market Research Wizard - that helps you select products that stand Competition and Demand criteria.

Market Research Wizard has everything bundled in one easy-to-use package! All you need to do is type in few words describing the product you want to sell, and in minutes, Market Research Wizard produces detailed information on:

* The size of the Demand for that product
* The existing Competition
* Advertising others are using to sell that product
* Competitors in your area
* Advertising costs
* Auction listings and bids for that product
* The Keywords your competitors are using * ...and much more!

The Wizard delivers an easy to read Analysis Report on whether you should try to sell that product. All that for just US$ 50!

Nothing compared to expenses (thousand of bucks) incurred when undertaking such researches the old way making telephones calls, sending faxes and emails, roaming through cities to find information, consulting catalogues and brochures and comparing prices.

If you really wish to succeed in your line of business you should consider buying Market Research Wizard! That will save you time, energy and assist you make healthy profits.

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